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How we can stimulate endorphin
release - and the impact of endorphins on our
health, moods, and food selection - is the focus of
our program. And the key to that understanding is an
appreciation of the four methodologies that trigger
endorphin release. These are:
1 - Eating
2 - Exercise
3 – Shared Compassion, Love, And Commonality
4 - Adaptation To New Situations And Interaction
With Enriched Environments
We will show you, step by step, how to integrate
this knowledge and these behaviors into your life.
We’ll give you a dozen examples to follow in each
category. And we will provide all the support you
need – through the text and through teleconferencing
coaching and e-mail.
We’ll show you dozens of ways to burn calories
without setting foot in a gym. Some of these are:
Activity Calories burned per hour
Running (10 mph) 640
Stair-stepping
600
Skiing
594
Swimming
530
Hand mowing
462
Tennis
420
Roller-skating
350
Volleyball
350
Dancing
320
Golf
300
Gardening
220
Bicycling (slow) 210
The Why We Eat . . . And Why We Keep Eating Program
includes the text of Why We Eat, The Perfect Day
Workbook, and the Twenty-One Lesson Plans -
revolutionizing the way we will overcome obesity in
this country.
We’ll give you seven specific reasons why you are
eating more and struggling to lose weight and keep
it off. And it’s not just you. We’re all being
affected by the new way society is structured.
It’s been the fundamental changes in society that
have caused an escalation in our food consumption.
• This trend began in the 1950’s with the completion
of an interstate highway system that spawned
suburbia, separating neighbors with lawns and
garages and forty-foot wide streets.
• Then in the seventies . . . a changing economic
climate that required two working parents, leaving
children to fend for themselves and succumb to the
influences of the media, malls, and mass marketers.
• In the eighties it was technology that begat
computers, faxes, e-mails, and video-conferencing
which have distanced workers and friends and have
made face-to-face communication a rarity.
• By the nineties we were living in a rapid-paced
culture, with twenty percent less free time than a
generation before, that created the need for fast
food establishments and, along with them, an ever
increasing proliferation of fats, processed foods,
and sugar in our diet.
• Until today where there is a lack participation in
and appreciation for the role of exercise in our
evolution.
• We are separated from nature due to ever expanding
cities.
• And now we watch an average of four hours of TV
per day. TV that has stolen the motivation to pursue
goals, engage in new pursuits, and, with forty-four
percent of commercials advertising snack foods,
entices viewers to eat incessantly.
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